Brand personalities and consumer-brand relationships as elements of successful brand management
von Katharina S. Güse
| Year of publication: |
2011
|
|---|---|
| Authors: | Güse, Katharina S. |
| Publisher: |
Bamberg : Univ. of Bamberg Press |
| Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Marke | Markenartikel | Markenpolitik | Markentreue | Kundenbindung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 190 S. graph. Darst. 21 cm |
|---|---|
| Series: | Schriften aus der Fakultät Sozial- und Wirtschaftswissenschaften der Otto-Friedrich-Universität. - Bamberg : Univ. of Bamberg Press, ISSN 1867-6197, ZDB-ID 2474431-1. - Vol. 3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Bamberg, Otto-Friedrich-Univ., Diss., 2011 |
| ISBN: | 978-3-86309-000-5 ; 978-3-86309-001-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009009272