Brand relationships through brand reputation and brand tribalism
Year of publication: |
2009
|
---|---|
Authors: | Veloutsou, Cleopatra ; Moutinho, Luiz |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 3, p. 314-322
|
Subject: | Schottland | Scotland | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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