Brand systems : integrating branding research perspectives
Year of publication: |
2023
|
---|---|
Authors: | Padela, Shoaib M. Farooq ; Wooliscroft, Ben ; Ganglmair-Wooliscroft, Alexandra |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 2, p. 387-425
|
Subject: | Brand environment | Brand externalities | Brand stakeholders | Brand value co-creation | Feedback loops | General systems theory | Marketing system | Systems thinking | Markenführung | Brand management | Systemtheorie | Systems theory | Markenartikel | Brand | Markenimage | Brand image | Stakeholder |
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