Brand value with reference to Maruti Service Masters, Chennai
Year of publication: |
2014
|
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Authors: | Krishnakumar ; Ambuli, T. V. ; Tharik, Mohamed |
Published in: |
International journal of economic research. - New Delhi : Serials Publ., ISSN 0972-9380, ZDB-ID 2467368-7. - Vol. 11.2014, 1/2, p. 291-299
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Subject: | Brand | Brand value | Customer retention | Customer loyalty | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Markenartikel | Kundenbindung |
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