"Bricks and Clicks": The Impact of Product Returns on the Strategies of Multichannel Retailers
Year of publication: |
2011
|
---|---|
Authors: | Ofek, Elie ; Katona, Zsolt ; Sarvary, Miklos |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 30.2011, 1, p. 42-60
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | channels of distribution | retailing | Internet marketing | product returns | reverse logistics | competition |
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