Building and testing models of consumer purchase intention in competitive and multicultural environments
Year of publication: |
2007
|
---|---|
Authors: | Teng, Lefa ; Laroche, Michel |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 60.2007, 3, p. 260-268
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | China | Nordamerika | North America |
-
Teng, Lefa, (2009)
-
Differences and similarities in hue preferences between Chinese and Caucasians
Chattopadhyay, Amitava, (2010)
-
The behavior of business managers when adopting new technologies
Gagnon, Yves-Chantal, (1996)
- More ...
-
Teng, Lefa, (2007)
-
Modeling the selection of fast-food franchises among Japanese consumers
Laroche, Michel, (2005)
-
Laroche, Michel, (2019)
- More ...