Building brand credibility : the role of involvement, identification, reputation and attachment
Year of publication: |
2022
|
---|---|
Authors: | Molinillo, Sebastian ; Japutra, Arnold ; Ekinci, Yuksel |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-9
|
Subject: | Destination brand attachment | Destination brand credibility | Destination brand identification | Destination brand reputation | Enduring culture involvement | Markenführung | Brand management | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Glaubwürdigkeit | Credibility | Reputation | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin |
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