Building brands in emerging economies : a consumer-oriented approach
Year of publication: |
[2017]
|
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Authors: | Nunez, Sandra ; Castaño, Raquel |
Published in: |
Business analytics and cyber security management in organizations. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-0902-8. - 2017, p. 183-194
|
Subject: | Markenführung | Brand management | Marketingmanagement | Marketing management | Schwellenländer | Emerging economies | Brasilien | Brazil | Indien | India | Mexiko | Mexico |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
Language: | English |
Other identifiers: | 10.4018/978-1-5225-0902-8.ch013 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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