Business-to-business and self-governance practice in the digital knowledge economy : learning from pharmaceutical e-detailing in Thailand
Ronan de Kervenoael, Alexandre Schwob, Inci Toral Manson, Chatlada Ratana
Year of publication: |
2022
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Authors: | De Kervenoael, Ronan ; Schwob, Alexandre ; Manson, Inci Toral ; Ratana, Chatlada |
Published in: |
Asian business & management. - Basingstoke : Palgrave Macmillan, ISSN 1476-9328, ZDB-ID 2106083-6. - Vol. 21.2022, 4, p. 598-622
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Subject: | B2B | Healthcare | Network governance | Self-governance | Social media technology | Technological framing | Thailand | Social Web | Social web | Wissensgesellschaft | Knowledge society | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Technischer Fortschritt | Technological change | Pharmaindustrie | Pharmaceutical industry | Unternehmensnetzwerk | Business network | Informationstechnik | Information technology | Wissenstransfer | Knowledge transfer |
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Online Resource