Business model adaptation for emerging markets : a case study of a German automobile manufacturer in India
Christian Landau, Amit Karna and Miriam Sailer
Year of publication: |
June 2016
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Authors: | Landau, Christian ; Karna, Amit ; Sailer, Miriam |
Published in: |
R & D management. - Oxford [u.a.] : Wiley-Blackwell, ISSN 0033-6807, ZDB-ID 121562-0. - Vol. 46.2016, 3, p. 480-503
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Subject: | Geschäftsmodell | Business model | Innovation | Auslandsinvestition | Foreign investment | Deutsch | German | Kfz-Industrie | Automotive industry | Schwellenländer | Emerging economies | Indien | India | 1996-2013 |
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