Can Advertising Copy Make FSI Coupons More Effective
Year of publication: |
1997
|
---|---|
Authors: | Leclerc, France ; Little, John D.C. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 34.1997, 4, p. 473-484
|
Saved in:
Saved in favorites
Similar items by person
-
Can Advertising Copy Make FSI Coupons More Effective
Leclerc, France, (1998)
-
An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods
Kalyanaram, Gurumurthy, (1994)
-
A Theory of Forward Buying, Merchandising, and Trade Deals
Lal, Rajiv, (1996)
- More ...