Capturing marketing practices for harnessing value-in-use
Year of publication: |
2022
|
---|---|
Authors: | Hartwig, Kea ; Jacob, Frank |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 30.2022, 2, p. 137-153
|
Subject: | Marketing | Beziehungsmarketing | Relationship marketing | Autovermietung | Car leasing | Personenverkehr | Passenger transport | Anwendungssoftware | Application software | Deutschland | Germany | Schweiz | Switzerland |
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