Case 18: sun care in the UAE : can a late entrant brand compete effectively?
Year of publication: |
2024
|
---|---|
Authors: | Banerjee, Madhumita |
Published in: |
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices. - Cham : Springer Nature Switzerland, ISBN 978-3-031-51689-4. - 2024, p. 243-257
|
Subject: | Brand strategy | Consumer behaviour | Culture | Premium brands | United Arab Emirates (UAE) | Vereinigte Arabische Emirate | United Arab Emirates | Markenführung | Brand management | Konsumentenverhalten | Inflationserwartung | Inflation expectations |
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