Case studies in economic survival : experiences from Sri Lanka

"This 'Case Studies in Economic Survival: Experiences from Sri Lanka' is the product of the Business Forum, one of the main events featuring under the 19th International Conference on Business Management (ICBM) - 2022 organized by the Faculty of Management Studies and Commerce (FMSC) of the University of Sri Jayewardenepura in Sri Lanka. The purpose of publishing Case Studies in this nature is to help people learn the body of knowledge we call management and then apply it to their business organizations. The book is arranged in a logical sequence of case studies that continually builds on and connects with the chosen theoretical perspectives. This book also creates a platform to a meaningful partnership between the academia and the industry to support the growth of the next generation of businesses and their leaders. It has been kept to a reasonable length with seven stories of different organizations that have been connected into a cohesive body of knowledge. These stories typically provide wide-ranging evidence about the business situations in question, the problems encountered in the pandemic, how they were approached, and to what results. The ICBM 2022 in the University of Sri Jayewardenepura in Sri Lanka makes history by launching this case study book exposing resilient organizations in Sri Lanka that surmounted challenges posed by the COVID-19 pandemic. Consistent with the pertinent theme of the ICBM 2022 conference, "Equitable Recovery Amidst Economic Crisis: Post-Pandemic Challenges and the Way Forward", we initiated writing of the 'Case Studies in Economic Survival: Experiences from Sri Lanka' as a collaborative endeavor by the academia and the industry. These meticulously and scholastically developed case studies fill the gap hitherto left by the dearth of case studies carried out in the Sri Lankan context. Professionals in different fields may use case studies as part of their research into various issues of interest for their organizations."