Case studies in the wine industry
edited by Cristina Santini, Alessio Cavicchi
| Year of publication: |
[2019]
|
|---|---|
| Other Persons: | Santini, Cristina (ed.) ; Cavicchi, Alessio (ed.) |
| Publisher: |
Duxford, United Kingdom : Woodhead Publishing |
| Subject: | Weinmarkt | Wine market | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Marktforschung | Market research | Marketingmanagement | Marketing management | Welt | World |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xvi, 197 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Enthält 13 Beiträge |
| ISBN: | 978-0-08-100944-4 ; 978-0-08-101046-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011931269