Case study V: UniCredit Group : a bank goes East
Year of publication: |
2015
|
---|---|
Authors: | Schmid, Stefan ; Wurster, Dennis J. ; Kotulla, Thomas |
Published in: |
International business strategy : theory and practice. - London [u.a.] : Routledge, ISBN 978-0-415-62470-1. - 2015, p. 562-566
|
Subject: | UniCredit Group | Bank | Internationaler Markteintritt | International market entry | Italien | Italy | Ostmitteleuropa | Central-Eastern Europe |
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