Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Year of publication: |
2014
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Authors: | Felix, Reto ; Borges, Adilson |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 7/8, p. 579-593
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Subject: | celebrity endorser attractiveness | visual attention | brand attitude | eye tracking | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Markenartikel | Brand | Markenimage | Brand image | Visuelle Wahrnehmung | Visual perception | Markenführung | Brand management |
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