Certainty in language increases consumer engagement on social media
Year of publication: |
2021
|
---|---|
Authors: | Pezzuti, Todd ; Leonhardt, James M. ; Warren, Caleb |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 53.2021, p. 32-46
|
Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Sprache | Language |
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