Change Marketing : marketingbasierte interne Kommunikation im Change Management
Lars Kling
| Year of publication: |
2003
|
|---|---|
| Authors: | Kling, Lars |
| Publisher: |
Aachen : Shaker-Verl. |
| Subject: | Organisatorischer Wandel | Organizational change | Interne Kommunikation | Internal communication | Marketing | Theorie | Theory | Personalmarketing | HR marketing | Unternehmensentwicklung | Internes Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 229 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Mannheim, Univ., Diss., 2002 |
| ISBN: | 3-8322-1158-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001738701