Channel extension strategies : the crucial roles of internal capabilities and customer lock-in
Jochen Binder, Dennis Herhausen, Nicolas Pernet and Marcus Schögel
| Year of publication: |
2012
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|---|---|
| Authors: | Binder, Jochen ; Herhausen, Dennis ; Pernet, Nicolas ; Schögel, Marcus |
| Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 24649156. - Vol. 26.2012, 1, p. 43-70
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: |
Persistent link: https://www.econbiz.de/10010006934