Channel members' relationships with the brands they sell and the organizations that own them
Year of publication: |
2019
|
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Authors: | Lawrence, Benjamin ; Kaufmann, Patrick J. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 83.2019, p. 148-161
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Subject: | USA | United States | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
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