Children's relative influence in family decision making in urban China
Year of publication: |
2009
|
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Authors: | Flurry, Laura A. ; Veeck, Ann |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 29.2009, 2, p. 145-159
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Subject: | Sozialer Wandel | Social change | Konsumentenverhalten | Consumer behaviour | Kinder | Children | Kaufentscheidung | Purchase decision | Stadt | Town | China |
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