China's e-tailing blossom : a case study
Year of publication: |
[2016]
|
---|---|
Authors: | Liang, Bo ; Tu, Yanbin ; Cline, Thomas ; Ma, Zhongyu |
Published in: |
E-retailing challenges and opportunities in the global marketplace. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-4666-9921-2. - 2016, p. 72-98
|
Subject: | Alibaba Group | Online-Handel | Online retailing | Marktanteil | Market share | Internationaler Markteintritt | International market entry | Internationaler Wettbewerb | International competition | China |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
Language: | English |
Other identifiers: | 10.4018/978-1-4666-9921-2.ch004 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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