Choosing between order-of-entry assumptions in empirical entry models : evidence from competition between burger king and McDonald's restaurant outlets
Year of publication: |
2015
|
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Authors: | Gayle, Philip G. ; Luo, Zijun |
Published in: |
The journal of industrial economics. - Oxford : Wiley-Blackwell, ISSN 0022-1821, ZDB-ID 218160-5. - Vol. 63.2015, 1, p. 129-151
|
Subject: | McDonald's Corporation | Burger King Corporation | Schnellgastronomie | Fast-food industry | Markteintritt | Market entry | Wettbewerb | Competition | Großunternehmen | Large firm | Monte-Carlo-Simulation | Monte Carlo simulation | USA | United States | 2011 |
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