Classifying bloggers based on content creation approaches : implications for influencers marketing strategies
Year of publication: |
2023
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Authors: | Ietto, Beatrice ; Pascucci, Federica |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 18.2023, 4, p. 335-358
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Subject: | blog marketing | netnography | music industry | influencers | influencer marketing | taxonomies | classifications | cultural intermediaries | Klassifikation | Classification | Marketingmanagement | Marketing management | Musikwirtschaft | Music industry | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web |
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