Clearance vs. sale : promotion keywords and their implications for retailers and public policy
Brian Gillespie, Kenneth C. Manning, O. C. Ferrell and Linda Ferrell
Year of publication: |
2023
|
---|---|
Authors: | Gillespie, Brian ; Manning, Kenneth C. ; Ferrell, Odies C. ; Ferrell, Linda |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 31.2023, 4, p. 403-415
|
Saved in:
freely available
Saved in favorites
Similar items by person
-
The domain of corporate social responsibility and marketing
Ferrell, Odies C., (2016)
-
Business ethics, corporate social responsibility, and brand attitudes : an exploratory study
Ferrell, Odies C., (2019)
-
Business foundations : a changing world
Ferrell, Odies C., (2017)
- More ...