Co-branded cause-related marketing campaigns : the importance of linking two strong brands
Year of publication: |
2013
|
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Authors: | Baghi, Ilaria ; Gabrielli, Veronica |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 10.2013, 1, p. 13-29
|
Subject: | Markenführung | Brand management | Cause-Related Marketing | Cause-related marketing | Marketingmanagement | Marketing management | Markenimage | Brand image |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1007/s12208-012-0086-0 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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