Co-creating positive outcomes in higher education : are students ready for co-creation?
Year of publication: |
2022
|
---|---|
Authors: | Tarı Kasnakoğlu, Berna ; Mercan, Hande |
Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 32.2022, 1, p. 73-88
|
Subject: | Co-creation | ecosystems | operant resources | relationship theory | student participation | Studierende | Students | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Hochschule | Higher education institution |
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