Co-production in memorable service encounters : three hot chocolates in Belgium
Year of publication: |
2009
|
---|---|
Authors: | Wooliscroft, Ben ; Ganglmair-Wooliscroft, Alexandra |
Published in: |
Memorable customer experiences : a research anthology. - Farnham [u.a.] : Gower, ISBN 978-0-566-08868-1. - 2009, p. 149-158
|
Subject: | Konsumentenverhalten | Consumer behaviour |
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