Colour temperature in advertising and its impact on consumer purchase intentions
Year of publication: |
2017
|
---|---|
Authors: | Pilelienė, Lina ; Grigaliūnaitė, Viktorija |
Published in: |
Oeconomia Copernicana. - Olsztyn, Poland : Institute of Economic Research, ISSN 2353-1827, ZDB-ID 2754520-9. - Vol. 8.2017, 4, p. 657-669
|
Subject: | advertising | behaviour economics | consumer behaviour | structural equation modelling | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Strukturgleichungsmodell | Structural equation model |
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