Commodifying free labor online : social media, audiences, and advertising
Nicole S. Cohen
Year of publication: |
2013
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Authors: | Cohen, Nicole S. |
Published in: |
The Routledge companion to advertising and promotional culture. - New York [u.a.] : Routledge, ISBN 0-415-88801-8. - 2013, p. 177-191
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Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Virales Marketing | Viral marketing | Personalisierung | Personalization | Datenschutz | Data protection |
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