Communication as a part of identity of sustainable subjects in fashion
Year of publication: |
2020
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Authors: | Kusá, Alena ; Urmínová, Marianna |
Published in: |
Journal of risk and financial management : JRFM. - Basel : MDPI, ISSN 1911-8074, ZDB-ID 2739117-6. - Vol. 13.2020, 12/305, p. 1-16
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Subject: | consumer behaviour | marketing communication | sustainable fashion | corporate identity | education | Generation Y | Generation Z | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Unternehmenskultur | Corporate culture | Nachhaltigkeit | Sustainability | Kommunikation | Communication | Textilhandel | Textile distribution | Nachhaltiger Konsum | Sustainable consumption |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/jrfm13120305 [DOI] hdl:10419/239391 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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