Companion shoppers and the consumer shopping experience
Year of publication: |
2011
|
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Authors: | Lindsey-Mullikin, Joan ; Munger, Jeanne Lauren |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 10.2011, 1, p. 7-27
|
Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing |
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