Company managed virtual communities in global brand strategy
Year of publication: |
2010
|
---|---|
Authors: | Arnone, Laurent ; Colot, Olivier ; Croquet, Mélanie ; Geerts, Angy ; Pozniak, Laetitia |
Published in: |
Global journal of business research : GJBR. - Hilo, Hawaii : IBFR, ISSN 1931-0277, ZDB-ID 2536575-7. - Vol. 4.2010, 2, p. 97-112
|
Subject: | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Social Web | Social web | Großbritannien | United Kingdom | Frankreich | France |
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