Compete, cooperate, or both? : integrating the demand side into patent deployment strategies for the commercialization and licensing of technology
Year of publication: |
2022
|
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Authors: | Trigeorgis, Lenos ; Baldi, Francesco ; Makadok, Richard Jason |
Published in: |
The Academy of Management review : AMR. - Briarcliff Manor, NY : Academy of Management, ISSN 0363-7425, ZDB-ID 196768-X. - Vol. 47.2022, 1, p. 31-58
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Subject: | IP-Management | Intellectual property management | Innovationsmanagement | Innovation management | Lizenz | Licence | Koopetition | Coopetition | Wettbewerbsstrategie | Competitive strategy | Unternehmenskooperation | Inter-firm cooperation | Spieltheorie | Game theory | Verhandlungstheorie | Bargaining theory | Theorie | Theory |
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