Competitive strategies for late entry into a market with a dominant brand
Year of publication: |
2010
|
---|---|
Authors: | Carpenter, Gregory S. ; Nakamoto, Kent |
Published in: |
Michael Porter ; Vol. 2. - London : Routledge, ISBN 978-0-415-32586-8. - 2010, p. 310-324
|
Subject: | Markteintritt | Market entry | Theorie der Unternehmung | Theory of the firm | Handelsmarke | Store brand | Theorie | Theory |
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