Competitiveness: a market perspective
Year of publication: |
2005
|
---|---|
Authors: | Licht, Georg ; Sofka, Wolfgang ; Urban, Waltraud |
Published in: |
Europe's automotive industry on the move : competitiveness in a changing world ; with 81 tables. - Heidelberg [u.a.] : Physica-Verlag, ISBN 3-7908-1590-X. - 2005, p. 45-101
|
Subject: | Wettbewerb | Competition | Theorie | Theory | Marketing | Internationaler Wettbewerb | International competition | Marketingmanagement | Marketing management |
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