Competitor See, Competitor Do: Incumbent Entry in New Market Niches
Year of publication: |
2005
|
---|---|
Authors: | Debruyne, Marion ; Reibstein, David J. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 24.2005, 1, p. 55-66
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | market entry | competition | new product research |
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