Comportement du consommateur face aux stratégies marketing en Afrique
Sahou Any-Gbayere
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Any-Gbayere, Sahou |
| Publisher: |
Paris : L'Harmattan |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Elfenbeinküste | Cote d'Ivoire | Afrika | Africa |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 145 Seiten Illustrationen 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | French |
| ISBN: | 2-343-08232-4 ; 978-2-343-08232-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011454805