Comprehending corporate marketing and the corporate marketing mix
John M.T. Balmer
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Balmer, John M.T. (contributor) |
| Publisher: |
Bradford : Univ., School of Management |
| Subject: | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
| Extent: | Online-Ressource, 156 KB, text |
|---|---|
| Series: | Working paper series / Bradford University School of Management. - Bradford, ZDB-ID 2817788-5. - Vol. 06/08 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Record-last-verified: 12-09-06 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003366983