Conceptualisation of branding : strategy based on the Indian pharma sector
Year of publication: |
2013
|
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Authors: | Sanyal, Shamindra Nath ; Datta, Saroj Kumar ; Banerjee, Asok Kumar |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 23645404. - Vol. 7.2013, 2, p. 175-198
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Subject: | Markenpolitik | Pharmazeutische Industrie | Markenartikel | Generika | Indien |
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