Conceptualising a formative model for online review helpfulness : proposal
Year of publication: |
2019
|
---|---|
Authors: | Kashyap, Rachita ; Ponnam, Abhilash |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 19.2019, 1/2, p. 107-125
|
Subject: | Formative measurement | Index development | Marketing | Online reviews | Review helpfulness | USA | United States | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
-
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita, (2023)
-
Determinants and impact of online reviews on product satisfaction
Changchit, Chuleeporn, (2020)
-
Anger in consumer reviews : unhelpful but persuasive?
Yin, Dezhi, (2021)
- More ...
-
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita, (2023)
-
Artificial intelligence in marketing
Kashyap, Rachita, (2022)
-
Comprehending Technology Attachment In The Case Of Smart Phone-Applications: An Empirical Study
Roy, Souvik, (2017)
- More ...