Conceptualizing nation branding : the systematic literature review
Year of publication: |
2023
|
---|---|
Authors: | Rojas-Méndez, José ; Khoshnevis, Mozhde |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 1, p. 107-123
|
Subject: | Country branding | Nation branding | Place branding | PRISMA process | Systematic literature review | Markenführung | Brand management | Bibliometrie | Bibliometrics | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Standortmarketing | Place marketing |
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