Consideration, choice, and classifying loyalty
Year of publication: |
2009
|
---|---|
Authors: | Terech, Andres ; Bucklin, Randolph E. ; Morrison, Donald G. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 20.2009, 3, p. 209-225
|
Subject: | Konsumentenverhalten | Consumer behaviour | Klassifikation | Classification | Markenartikel | Brand | Kraftfahrzeug | Motor vehicle | Schätzung | Estimation | USA | United States |
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