Consumer adoption of green hotels : understanding the role of value, innovation, and involvement
Year of publication: |
2022
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Authors: | Kamboj, Shampy ; Matharu, Manita ; Lim, Weng Marc ; Ali, Faizan ; Kumar, Satish |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 31.2022, 7, p. 819-849
|
Subject: | Consumer adoption | green hotel | innovation | involvement | value | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Innovation | Umweltbewusstsein | Environmental consciousness | Innovationsakzeptanz | Innovation adoption |
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