Consumer attitudes toward foreign versus local brands in emerging markets : a study based on the consumer goods industry in Brazil
Martin Johannes Stoebe
| Year of publication: |
2013 ; 1. Aufl.
|
|---|---|
| Authors: | Stoebe, Martin Johannes |
| Publisher: |
München : Hampp |
| Subject: | Internationales Marketing | International marketing | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Konsumgüterindustrie | Consumer goods industry | Brasilien | Brazil | OECD-Staaten | OECD countries | Emerging Market | Marketingmanagement | Internationales Management | Marketing | Konsumgütermarkt | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [gbv.de] |
| Extent: | XIII, 225 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | Hamburger Schriften zur Marketingforschung. - Baden-Baden : Nomos, ISSN 1430-5429, ZDB-ID 1388600-9. - Vol. Bd. 90 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Hamburg, Univ., Graduate School, Diss., 2012 |
| Notes: | Zusätzliches Online-Angebot unter DOI 10.1688/9783866189348 |
| ISBN: | 3-86618-834-X ; 978-3-86618-834-1 ; 978-3-86618-934-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009745433