Consumer attitudes toward marketing strategies over the adult life span
Year of publication: |
2007
|
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Authors: | Simpson, Penny M. ; Licata, Jane W. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 23.2007, 3/4, p. 305-326
|
Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Lebenszyklus | Life cycle | Beziehungsmarketing | Relationship marketing |
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