Consumer-based brand equity : comparisons among Americans and South Koreans in the USA and South Koreans in Korea
Year of publication: |
2008
|
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Authors: | Jung, Jaehee ; Sung, Eun-Young |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 12.2008, 1, p. 24-35
|
Subject: | Bekleidung | Clothing | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Amerikanisch | American | Koreanisch | Korean | Marktforschung | Market research | USA | United States | Südkorea | South Korea |
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