Consumer behavior : building marketing strategy
Del I. Hawkins; David L. Mothersbaugh
| Year of publication: |
2010 ; 11. ed
|
|---|---|
| Authors: | Hawkins, Del I. ; Mothersbaugh, David L. |
| Publisher: |
Boston [u.a.] : McGraw-Hill Irwin |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Theorie | Theory | Marketingmanagement | Marketing management | USA | United States | Verbraucherverhalten | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 778 S zahlr. Ill 1 CD-ROM |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Elektronischer Datenträger als Beilage ; Accompanied by computer file ; Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 978-0-07-338110-7 ; 0-07-338110-1 ; 0-07-336134-8 ; 978-0-07-336134-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009011035