Consumer brand choice : money allocation as a function of brand reinforcing attributes
Year of publication: |
2013
|
---|---|
Authors: | Oliveira-Castro, Jorge M. ; Foxall, Gordon R. ; Wells, Victoria K. |
Published in: |
Consumer behavior analysis : (a) rational approach to consumer choice. - London [u.a.] : Routledge, ISBN 0-415-51920-9. - 2013, p. 113-127
|
Subject: | Kaufentscheidung | Purchase decision | Markenführung | Brand management | Matching | Konsumentenverhalten | Consumer behaviour | Einkommensverteilung | Income distribution | Großbritannien | United Kingdom |
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